We believe in the power of cosmetics.
Cosmetics have the power to enrich the hearts and minds of people around the world.

Mission
Believe in the power of cosmetics,
and create a more beautiful world
Value diversity and entrepreneurship
We recognize and respect people’s differences.
We enjoy novelty, unafraid of the unprecedented.
We enjoy novelty, unafraid of the unprecedented.
Create the new value
that only the Sumitomo Corporation Group can
Precisely because there are unique tastes in different locations around the world,
the Sumitomo Corporation Group, which is global and transcends national borders,
is capable of providing unique value.
the Sumitomo Corporation Group, which is global and transcends national borders,
is capable of providing unique value.