Mission

Believe in the power of cosmetics,
and create a more beautiful world

We believe in the power of cosmetics.
Cosmetics have the power to enrich the hearts and minds of people around the world.

Value diversity and entrepreneurship

We recognize and respect people’s differences.
We enjoy novelty, unafraid of the unprecedented.

Create the new value
that only the Sumitomo Corporation Group can

Precisely because there are unique tastes in different locations around the world,
the Sumitomo Corporation Group, which is global and transcends national borders,
is capable of providing unique value.